This was a rare situation for Coca-Cola and one that needed a remedy. To date, Ecuador and the United States (mostly New York and the rest of the Northeast) are two of the countries where Inca Kola is bottled by the Coca-Cola Company. I think the morada (purple) version looks and tastes like a thick grape Kool Aid. Tony Dunnell is a travel writer specializing in Peruvian tourism and the founder of the How to Peru blog. A taxi driver in Lima who used to work in Ohio told me you can buy it at Rite Aid, but I haven’t seen it yet. If you travel to Peru and don’t come across a pisco sour, you might be in the wrong country. For more information on how we use cookies consult our revised, Carveboards feel like surfing or snowboarding on land, and they’re in short supply this year, I felt safer traveling to Aruba during the pandemic than I have in the United States in months, 7 countries you can’t enter if you have a DUI, Everything Americans need to know about traveling to Mexico right now, You Gonna Drink That? Inca Kola is also a standard accompaniment to Peruvian Chinese food as served in the country’s many chifa restaurants. Coca-Cola became the sole owner of the Inca Kola trademark everywhere outside of Peru whereas inside Peru a joint-venture agreement was forged. Pisco is essentially a stronger form of wine, and there are many artisan vineyards throughout southern Peru. Americans compare its flavor to liquid bubblegum. In 1999, Corporación José R. Lindley S.A. struck a deal with the Coca-Cola Company. In 1995, Coca-Cola had 32% of the market share of soda sales in Peru while Inca Kola had 32.9%. My first day in Peru, I had a bad case of jetlag. But wine is Peru’s less famous pisco counterpart. In fact, at a birthday party in Huaraz, the entire family mixed their dark Cusquena Malta with Coca Cola to make it sweeter. , to launch an Inca Kola flavored ice pop. When I visited Bodega Vista Alegre in Ica, I learned that where there’s pisco, there’s wine. Lindley underwent corporate restructuring in 1997. The expansion resulted in a debt load that took a heavy toll, and Lindley lost almost $5 million in 1999. It has been described as "an acquired taste" whose "intense colour alone is enough to drive away the uninitiated.". In 1935, on the occasion of the 400th anniversary of Lima's founding, Lindley introduced what was to become its most noted product, Inca Kola, whose flavor was based on Lemon Verbena (Spanish: Verbena de Indias or Cedrón). This includes personalizing content and advertising. At the bodega, we sampled a light rose wine (Vino Rose Semi-Seco from the Vinos Vista Alegre Classic Collection), and several semi-dry varieties. Yes, the coca plant is used to make cocaine, but the leaf itself is only a mild stimulant; coca leaves have been used for their medicinal properties for centuries. Due to popular demand. Photo: ActiveSteve. Served cold, Inca Kola is a surprisingly refreshing drink. Bottled chicha de jora and a huge pot-full. iconography and images. Unlike Coca-Cola, Inca Kola is rarely—if ever—served with ice, nor is it used as a mixer for alcoholic drinks such as rum or vodka. Many Peruvians, however, possess strange phobias regarding the consumption of icy-cold drinks. By the mid-1940s, Inca Kola was a market leader in Lima due to an aggressive advertising campaign appealing to the prevalence of Peruvian nationalism among the population. The Origins and History of Alcoholic Drinks in 7 Popular Travel Destinations, Basics of Prostitution and Human Trafficking in Peru, 13 Days in China with Viking River Cruises, Normandy and the British Isles on the Celebrity Infinity, What to Pack Depends on When and Where you Go in Southeast Asia, The Top 10 Things You Should Never Do on Your Trip to Peru, The Best Inca Trail Tour Operators in Peru, Holland America Maasdam - Profile and Photo Tour. Americans compare its flavor to liquid bubblegum. At 18 soles or about $6 US a bottle, I bought a few well-packaged varieties to take home. It helps overcome altitude sickness.” I’ve had té de coca several times when I felt nauseous from the altitude or had a sore throat from nights up in the mountains; it’s also a great pick-me-up after a long night out. The Lindleys founded a bottling company in Lima, producing and marketing carbonated and non-carbonated beverages. We use cookies to understand how you use our site and to improve your experience. mobile app. Well, like Coca-Cola, there is a level of mystery surrounding the exact Inca Kola formula. But there’s more to Peruvian drinks than pisco. I figured cheap wine from the bus company would be only mildly palatable, but it was actually light and refreshing. This advertising campaign appealing to nationalism was so successful that some Peruvians believe it is their "national duty" to drink only Inca Kola and some Peruvians even believe that it is a "sacrilege" to drink any other soda. The Spaniards introduced grapes to colonial Peru, but when the King of Spain outlawed wine, they invented a distilled wine brandy and named it pisco. It was an almost immediate hit, first gaining popularity in Lima’s working-class districts. You’ll find it served in many different establishments in Peru, from fast food restaurants (including McDonald’s) to upscale cevicherias (ceviche restaurants). In Peru, it’s Inca Kola or Coca Cola. The Coca-Cola Company owns the Inca Kola trademark everywhere but in Peru. This advertising campaign appealing to nationalism was so successful that some Peruvians believe it is their "national duty" to drink only Inca Kola and some Peruvians even believe that it is a "sacrilege" to drink any other soda. The company launched "Inca Kola" under the slogan "There is only one Inca Kola and it's like no other" (Inca Kola sólo hay una y no se parece a ninguna). The company, looking for outside help, turned to the Coca-Cola Co., which acquired half of Inca Kola Perú and one-fifth of Corporación José R. Lindley S.A. for an undisclosed sum believed to have been about $200 million. Inca Kola (Also known as "the Golden Kola" in international advertising) is a soft drink that was created in Peru in 1935, by British immigrant José Robinson Lindley using lemon verbena (verbena de Indias or cedrón in Spanish). Patriotic sloganeering has been used to promote Inca Kola since the 1960s, first with La bebida del sabor nacional (“The drink of national flavor”) and later with similarly themed slogans such as Es nuestra, La bebida del Perú (“It’s ours, the drink of Peru”) and El sabor del Perú (“The taste of Peru”). Chicha morada is non-alcoholic and made with purple maize, pineapple, cinnamon, sugar, and lemon. You might also find it in supermarkets located in areas with large South American communities. A common logo in the late 1970s and early 1980s featured the slogan "Made of National Flavor!" As a result, they tend to drink it at room temperature. Since that year, however, the market share for Inca Kola has increased due to some fast food chains including it in their menus. In Peru, the Inca Kola trademark is owned by Corporación Inca Kola Perú S.A., which since 1999 is a joint venture between the Coca-Cola Company and the Lindley family, former sole owners of Corporación Inca Kola Perú S.A. and Corporación José R. Lindley S.A.. To date, Ecuador and the United States (mostly New York and the rest of the Northeast) are two of the countries where Inca Kola is bottled by the Coca-Cola Company. Coca-Cola became the sole owner of the Inca Kola trademark everywhere outside of Peru whereas inside Peru a joint-venture agreement was forged. Ten years after its creation, Inca Kola had become the market leader in Lima. If you fell in love with Inca Kola in Peru, be prepared for subtle—or perhaps not so subtle—differences in taste between the Peruvian and U.S.-produced versions. This tea, also known as mate de coca, is popular in the Andean region.
Bembos, a Peruvian fast-food chain, switched from serving Coca-Cola to Inca Kola in 1995.
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