Most consumers can readily recognise when something is ''touched up'' and the majority of consumers are not particularly concerned by it. We are no longer accepting comments on this article. It is much more complex than that. So should we be worried? Also each and every image I produce that is put into the public domain represents me and my reputation will be affected depending on the reception it receives and if it works well for my client. It is vital that the debate takes place on the basis of research-based evidence. Adverts featuring the model Twiggy for Olay face cream and Jessica Alba, the actress, both of which have been heavily airbrushed before publication, were singled out for criticism by Miss Swinson. Keira Knightley's bust was digitally enhanced in the publicity images for King Arthur. The rise of airbrushing has given us glossier images and a smattering of silly-looking overdone ads, but it has its virtues. I was asked recently by the Nottingham Evening Post to create some images for an article discussing the pros and cons of “airbrushing” models and celebs in magazines in order to demonstrate what is achievable, how it might be done and what it’s effects might be on the public at large – especially young, impressionable girls. This was published 9 years ago. But there is a difference between doing that and using a beautiful model and nipping in her waist by two inches or taking slathers of flesh off her thighs. By Daily Mail Reporter Updated: 20:20 EST, 3 August 2009. Although, it's equally true that women have historically been defined far too much by their sexual desirability. We need to encourage a diversity of models on the catwalk, open up the body image conversation in schools and promote healthy lifestyles. The comments below have been moderated in advance. Ban airbrushing in magazines and posters that ruins teen self-esteem, say Liberal Democrats. This is to improve the public’s perception of the product being sold. Yet political intervention may not be the solution. Software has the reassuring power to rectify temporary flaws (a relief when eyes are bloodshot after a writing deadline, or a cover shoot arrives after a sleepless night), but the hand of the digital paintbrush should be invisible - no more of a tool in the manipulation of an image than the standard fare of hours of makeup, lighting, styling and expert photography. The pressure to conform to such narrow ideals is overwhelming. It's only a small piece of the advertising production process. Make no mistake. Pointing at advertising as the source of negative body image or eating disorders among young people is simplistic and unscientific. Of course not. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. The far-reaching powers of digital technology have ignited a fierce debate about the portrayal of women. And I understand that the images used in women’s fashion, lifestyle and celeb magazines tend to be airbrushed to a level where even super models don’t look like their images anymore. Some airbrushing is essential to get the best quality production possible, while overuse leaves a plastic effect that does not endear an image to its audience. And they weren't interested in being attractive. Worrying about airbrushing seems to me to be far less important than focusing on ensuring young women of all backgrounds get access to good education about good nutrition and exercise and growing up in families where the parents are supported in raising confident and healthy girls. I spent 4-5 hours in photoshop working on the image but the most dramatic part of the transformation in my opinion was done by the make-up artist. Reality is not always so exciting and glamorous, which is why we don't necessarily aspire to it. I’m not saying that doing all this post-production (and perhaps creating unrealistic standards in appearance) can be done without consequence and conscience. But at the same time I don’t think that to label that kind of post production as a thing of evil is justified either. The advertising watchdog decided the images were not an accurate representation of what the consumer would end up looking like using the product, and were therefore misleading. We have done X, Y and Z.’'. A really good image needs neither. That doesn't mean we shouldn't be advocating for a diverse range of body types in ads. Is airbrushing in magazines and advertisements out of control? A more diverse range of models and hosts from non-Anglo backgrounds would be a great start. They enjoyed watching people cook while not eating because it gave them a sense of control. When a product blatantly misrepresents its effects there is an issue of ethics that needs our attention. But airbrushing in general is rarely a problem of ethics. My point is that all media can be manipulated and it is down to us as consumers to get educated so that we can filter out what is and what’s not relevant to us. The cosmetics advertisements featuring Julia Roberts and Christy Turlington, which were banned in Britain last week, were prime examples of how our visual culture has distorted our perception of beauty. Both should be used sparingly, lest we look like clowns or plastic-skinned aliens. Other feminists would argue that many men and women enjoy dressing up and sexualising themselves. In simple terms, they claim women only primp and groom themselves because they have learnt to treat themselves as sexual commodities for the male gaze. They should also ensure portrayal of people reflects community standards, in line with industry codes. Miss Swinson said: 'For adults, while banning is less appropriate because they obviously don’t need the same level of protection, advertisers should be honest and upfront about it. If you buy that celebrity perfume, or use that expensive sunblock, do you really believe that you will find yourself shimmering next to that placid panther, or draped over that hunky seaman on your bazillion-dollar yacht? Few fortysomething models and celebrities fronted magazine covers, and makeup and skincare campaigns, before it became the norm. However my opinion is that it is much better to educate than it is to restrict. Airbrushed photographs should be banned in material targeted at under-16s in order to protect their health and self-esteem, say the Liberal Democrats. Younger women I have interviewed are very aware of digital techniques and the way magazines use them. I also like the benefits of professional makeup. (One I happen to prefer.). Is airbrushing in magazines and advertisements out of control. Are digitally altered photographs contributing to issues of genuine social concern such as eating disorders among young women or broader body image concerns for older women? On one hand I understand that in our society many people – especially young girls look up to the fashion/celebrity magazines for their role models and end up looking at super models and superstars. My own feelings towards “airbrushing” models (or post production as most professionals in the industry call it) are ambiguous. These images don't reflect reality, yet from a younger and younger age, people are aspiring to these impossible ideals. 'Young girls also aspire to be like the celebs they see in those adverts at a very vulnerable stage in their lives where crash dieting can be extremely damaging.'. They use retouching sparingly for a different aesthetic. It's little wonder there is heated debate over excessive airbrushing. And it focuses on advertisers rather than glossy magazines as she believes they are the root cause of the problem. 'My daughter is only 16-years-old and I would hate to think that she feels unnecessary pressure to be picture-perfect, when a lot of images have been Photoshopped to death. 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Britain's Advertising Standards Authority banned two ads last week after she complained they were unrealistic. I guess the exception to the rule is on low budget productions where the client doesn’t have the funds to afford the post production. The attention this time originated from the Girl Guides and their opinion that any images published by magazines in which the model has been “airbrushed” should be labeled as such.
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